Raising for Rana

Today marks the one year anniversary of the tragic collapse of the Rana Plaza Garment Factory near Dhaka, Bangladesh.  This tragedy killed over 1,100 people and injured over 2,500 others – most of those who died were garment workers who were making clothes for well-known western fashion brands.

Raising for Raina is a not-for-profit initiative that was put in place to raise awareness and funds for this tragedy.  It was set up by the Rainbow Collective, a social enterprise documentary production company, committed to raising awareness for human and children’s rights issues.  They are working in partnership with multiple charities including War on Want and TRAID. 

tearsRainbow Collective has created a film, Tears in the Fabric, which focuses on the aftermath of the Rana collapse and the impact of the event on the victim’s families.  There will also be a charity auction featuring items and clothing from ethical items and brand.  The proceeds from the event will be given directly to the victims of this terrible event.

LVR has donated two $100 gift certificates to be auctioned.  We are proud to support this amazing charitable initiative and wish all the best for the victims and their families.


 For more information, please visit http://www.raisingforrana.com/


<3, LVR


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Proposed California Law Would Free Orcas!


After watching the documentary Blackfish, which exposes the horrifying lives of Orcas in captivity, we here at LVR were appalled that these atrocities were happening at Sea World, right in our backyard!

We were thrilled to hear about the law, proposed by Assemblyman Richard Bloom, that would ban keeping killer whales in captivity for purposes of human entertainment.  The Orca Welfare and Safety Act would outlaw shows like the ones at Sea World, as well as the captive breeding of Orcas.  Violations of this law would be punishable by $100,000 in fines, six months in jail, or both.

Orcas are powerful wild animals and deserve the right to roam free in their natural habitat!!

Sign the petition here:


<3, LVR

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plant pro

People place a large amount of emphasis on getting enough protein in their diet.  What they often do not realize, is that humans really do not require that much protein to be healthy.  Also, there are many different ways to get enough of this important nutrient.

Adults are encouraged to get 10 to 35 percent of their daily calories from protein.  That works out to about 46 grams of protein daily for women and 56 grams for men.  A typical 8 ounce piece of meat can contain over 50 grams of protein – basically all the protein that you need for a day!

Different kinds of meat, eggs and two bottles of milkAlthough, when you think about protein, images of slabs of meat, eggs, and other animal products often come to mind, these are only the most obvious protein sources.  ALL whole food, even vegetables, contain some protein!

It is important to consider alternative protein sources and cut down on the amount of meat consumed, not only for health reasons, but also for the sake of the planet.  The meat industry is very harmful to the environment.  The EPA estimates that runoff from factory farms into waterways is the largest single pollutant in the US. Livestock also drink about half of the country’s potable water each year, and they produce more excrement than humans, waste which also contaminates water.  Factory farms are not only unsustainable, but are also very uncomfortable for the animals raised in these conditions.  Animals in factory farms have been genetically modified, fed harmful antibiotics, and kept in small confining spaces so that they can produce the most meat possible in the shortest amount of time.

green leefOn the other hand, consuming plant-based protein not only cuts down on the need for factory farmed meat, but is also better for your body.  Plant-based foods are practically free from cholesterol, tend to be high in fiber, and are often alkalizing to the body. All animal products, are devoid of fiber, and are acidifying to the body, which causes calcium to be leached from your bones, as well as decreasing oxygen levels in the blood, and negatively impacting the digestive/lymphatic system.

There are many excellent sources of plant-based protein, such as legumes, nuts, and seeds.  Check out this chart for a thorough list of plant based proteins:


STILL think it’s impossible to get enough protein without eating meat?  Watch the video below –>  Frank Mendrano, the guy who can perform those super human moves, is VEGAN.


For more information on the meat industry, visit:


<3, LVR

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March 7, 2014 · 11:51 am

Say NO to FUR

Fur sales have been on the rise recently and reached record highs in 2013.  Why on earth is this?  There is no question that the practices used in the fur industry are inhumane.  In this unregulated industry, the animals harvested for their coats are treated in cruel, barbaric manners.  So why are fur sales increasing?

In the present day, there is absolutely no need for fur, with all of the technology and synthetic fibers that are available to us.  In the distant past, in cold climates, clothing was made out of fur out of necessity.  There were no equally warm alternatives available, so people needed fur as protection from the elements in order to survive.  Also, animals were harvested for their fur in a much different manner than they are today.  Hunters would personally harvest and skin the animals, bringing home the fact that they were taking a life.  Also, in most cases, the animals killed would be used for more than just their coats – often, the flesh of the animals would be used for food and their bones for making tools.

minkToday, 85% of the skins in the fur industry come from animals who were held captive on fur factory farms, where they live their miserable lives crammed into crowded, filthy wire cages before being skinned alive.  These animals, such as minx and foxes, are naturally wild animals and do not adapt well to life in captivity.  Wild mink typically roam a territory of about 741 acres in size.  Contrastingly, farm-raised mink are confined to 12” by 18” wire cages.  Confinement like this often results in self-mutilation, cannibalism, and high levels of stress, which weakens their immune systems and makes them more susceptible to diseases.

After living lives of misery, these poor animals are also killed in barbaric manners.  Farmed mink are killed by gassing, violent neck breaking, poisoning, or electrocution through the anus,  all of which are slow grueling deaths.


Angora wool, which many might think is a more human alternative to fur, is actually terrible as well.  Although the rabbits are not killed when their fur is harvested, the process is not at all pleasant.  Before researching for this post, I pictured happy bunnies frolicking along, enjoying their lives, and occasionally being brushed gently to obtain their fur.  In reality, the angora rabbits are kept in tiny cages and every three months, people come and rip the fur out of their skins until they are completely bald.  After this ordeal, the rabbits lie motionless inside their cages, stunned and in shock, waiting to recover until this ordeal is repeated once again.

Although all of this is very depressing, don’t be discouraged!  You can make a difference by abstaining from buying fur!  If there were no market for fur, these atrocities would not be happening to these animals.

<3, LVR

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February 27, 2014 · 12:26 pm

Ecofriendly Dye Practices at LVR


Here at LVR, we engage in ecofriendly practices from start to finish of the production process.  A particularly exciting step in the production of our garments is the dye process.  This is where we add the vibrant colors and interesting wash patterns that make our clothes unique!

Because clothing comes into prolonged contact with your skin all day, every day, it is important to be aware of the materials and practices used in manufacturing.  Toxic chemicals from fabric and dye are absorbed through the skin, especially when your body is warm or you are perspiring.

Dying clothing can be quite a nasty process because of the chemicals used; however, there are  types of dye that have much lower environment and health impacts.

dressAt LVR, we use low-impact fiber reactive dyes.  This type of dye chemically bonds directly to the clothing fiber molecules, making dye fixatives, which bond the dye to the fabric, unnecessary (heavy metals and other toxic chemicals are often used as dye fixatives).  Another advantage of low-impact dyes is that they have an absorption rate of at least 70 %, which creates less waste water runoff than the conventional dyeing process.  Also, the dye cycle for reactive dye is shorter  and also requires a lower temperature than that of other dye methods, which means that less water, salt, and heat-energy are needed.

Since their invention in the 1950s, low-impact dyes have made massive improvements and are available in a wide-range of colors.  Recent advances have created dyes that are brighter and richer in color and that are also extremely color-fast, so your clothes will retain their hues over time.

We hope you enjoy the wide variety of  dynamic colors and awesome tye-dye patterns on our clothing!



January 23, 2014 · 5:10 pm

Downtown Women’s Center and LVR

At LVR, we try to make a difference by supporting philanthropic organizations.



One such organization, which helps our local Los Angeles community, is the Downtown Women’s Center.  


The Downtown Women’s Center is a great resource for the homeless and low income women of in downtown LA.  Their mission is to create a safe space and provide resources for women in need.


The center was founded in 1978 and is the only resource in Los Angeles that is exclusively dedicated to serving the needs of homeless and very low-income women in the Los Angeles’ Skid Row community.  They do this by providing permanent, supportive housing and a safe, healthy community in order to advocate ending homelessness for women.


Their services include meals, an on-site medical clinic, health workshops, personalized case management, support groups, job counseling, computer literacy, and self-expression classes.

In addition to 119 apartments, which provide permanent supportive housing to residents with mental illness, physical and emotional disabilities, and other unfortunate circumstances that have led to homelessness, the DWC also provides help and support through its day center.

The day center provides women who live on the streets or in night-to-night shelters with a reprieve from the hardships of life on the streets.  Around 200 women drop in each day for meals, fresh clothes, laundry services, private showers and bathrooms, a secure mailing address, and phone use.  They also have the opportunity to seek counseling and other life-improving resources.


LVR contributes monthly donations of clothing to the Downtown Women’s Center.





For more info about the Downtown Women’s Center, here’s a link to their website:


<3, LVR






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Why We Love Modal

If you examine your clothing labels, you might have noticed that many of your garments contain Modal. 

But what is this mysterious textile?

It’s a super soft fiber made from beech trees!

Modal is made by refining the wood pulp harvested from these trees.  The harvested pulp is then refined into a cellulose fiber which is eventually spun into fabric.

Beech trees are great for the environment and easy to grow, making them a great source of cellulose fiber.

Refinement process:


Lenzing, the Austrian inventor of Modal, explains why Beech trees are a great textile source:

“The beech tree puts down very deep roots and is thought to be unbeatable when it comes to improving the soil. Thus since early times it has been known as the Mother of the forest. It is extremely resistant to pests and environmental damages. The special characteristic about the growth of the beech tree is that they multiply via what is known as ‘rejuvenation’ which means that the tree population practically grows itself. No planting or artificial irrigation are required. Beech groves are a completely sustainable source.” (see source below)

Advantages of Modal:

Although similar but less well-known than cotton, Modal has a few advantages over the widely used fabric.

Modal takes dye like cotton and stays color-fast when washed in warm water.  But unlike cotton, it is resistant to shrinkage and fading and is less likely to form pills as a result of friction.

This awesome light-weight fabric is also 50% more water-absorbent per unit volume than cotton and is also considered smoother, softer and warmer!

Our Crystal Wash Leggings and Flares are both made with 47% modal! 



<3, LVR

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